Focus Groups in the UAE

Delivered by Bronwen Hundley, Brand and Innovation Consultant for Beau Creative Collective

Gain firsthand, culturally nuanced insights with our moderated Focus Groups service designed to uncover authentic UAE consumer attitudes, perceptions and unmet needs

Service Overview

Every strategic decision for product refinement, positioning, branding or messaging benefits from direct consumer feedback. Our UAE Focus Groups offering recruits and moderates panels of your target audience, delivering rich qualitative data to validate hypotheses and guide your market approach

Project Timeline: Complete in 21 days, contingent on timely client feedback and recruitment approvals

This Service Includes

Panel Recruitment
Screening and selection of 8 to 10 participants per group, reflective of your target demographics across Emirate regions

Discussion Guide Development
Custom designed moderator guide using Neuro Linguistic Programming techniques, aligned to your objectives (concept testing, brand perception, UX feedback, etc.)

Moderation & Facilitation
Professional, bilingual facilitation (Arabic/English) to ensure authentic dialogue and cultural sensitivity

Session Logistics
Venue booking or virtual setup, participant incentives, recording and transcription services

Insight Synthesis
Thematic analysis and summary report highlighting key findings, verbatim quotes and strategic recommendations

Our standard Focus Group fee includes

All of the below is covered in the single-session fee:

Participant incentives for up to 10 attendees

Half-day venue rental in Dubai

Professional bilingual moderation and facilitation (English and Arabic)

Recruitment and pre-screening of participants

Refreshments

Recording/transcription and insight synthesis

Additional Benefits of Beau Creative Collective

• Local Expertise: Deep understanding of UAE cultural nuances and consumer etiquette
• Rapid Turnaround: Streamlined recruitment and moderation process for timely insights
• Custom Reporting: Bespoke, visually engaging reports, no generic templates
• Security & Confidentiality: Participant data handled under strict NDA protocols
• Turnkey Asset Creation: We manage recruiting, moderation, transcripts and slide-deck outputs

Process and Timeline

1.     Purchase and Scheduling

After you buy a Beau Creative Collective service, you’ll book your Introductory Briefing Call with our Brand and Innovations Consultant.

2.     Pre-Call Preparation

Upon booking, we’ll email you a Welcome Deck and Questionnaire, outlining the information and materials we need from your side to hit the ground running

3.     Kick-off and Collaboration

On our call, we’ll review your responses, align on objectives and re-confirm the project timeline. Work then begins immediately

4.     Approval Workflow

Throughout the project we’ll share drafts and key deliverables for your review. Please aim for 24 hour approval turnaround as any longer may impact the overall timeline

5.     Handover and Presentation

Once final deliverables are approved, we’ll host a Handover Meeting (in person in Dubai may be arranged or via video call) to walk you and your team through the entire project. If you’d like us to present to a broader audience, we’re happy to do so.

This streamlined process ensures clarity, speed and accountability across all our services