Product Strategy and Design

Delivered by Bronwen Hundley, Brand and Innovation Consultant for Beau Creative Collective

A revenue generating product portfolio starts with strategic insight and creative foresight. Our Fashion Design and Product Strategy equips you with trend intelligence, concept innovation, range planning and market-ready bespoke designs and collections that delight customers and drive profitability.

Package Overview

Every brand needs a clear roadmap from trend spotting to SKU launch. Bronwen Hundley partners with you to develop actionable concepts, seasonal narratives, detailed assortment plans, and fresh product designs, ensuring your products hit the sweet spot of consumer desire and competitive differentiation.

Our services span mens, womens and kidswear across all apparel categories and fabric types including knits and wovens (excludes leather)

Project Timeline: Complete in 28 days, contingent on timely client feedback and approval milestones. Includes a 60-minute handover and review session via video call

The Product Strategy and Design package includes

Macro Trends (Global and Regional)
Data-driven analysis of key fashion, lifestyle and global trends shaping consumer demand (up to 12 months forecasts)

New Product / Service / Concepts
Up to 3 innovative concepts, complete with strategic rationale and positioning recommendations

Seasonal Stories
Up to unique 5 narrative themes that give your collection emotional resonance and storytelling power

Capsules / Category Strategy
Blueprint for core capsules and category segmentation to maximize relevance and margin

Seasonal Colour Boards
Up to 4 curated palettes that align with your brand DNA and market preferences

Fabric and Material Strategy
Recommendations for sustainable, cost-effective materials that support the quality and ethics of your brand

Silhouette Strategy
Guidance on cuts and shapes tailored to your target customers and brand positioning

Essential Range
Definition of baseline SKUs that form the backbone of your offering, driving consistent sales mapped against fabric options

Product Designs
Up to 25 SKU designs, ready for technical specification and sampling

Pricing Strategy
Competitive pricing strategy, benchmarking against consumer expectations

Product Life Cycle Planning
Framework for Core, Core Seasonal, Seasonal and Drop collections to maintain freshness and turnover

Assortment Planning
Optimal SKU mix analysis by channel, price point and customer segment (online, retail, distribution, wholesale)

Range Planning Spreadsheet
Detailed Excel model with complete costings, forecasted volumes and distribution plans by SKU

Additional Benefits of Beau Creative Collective

• Sector Agnostic Expertise: Proven across categories including sportswear, jeanswear, casualwear, leisurewear, loungewear, modest traditional clothing, formalwear and eveningwear
• Scalable Framework: Your product roadmap adapts as you grow, supporting new categories and markets
• Unique Aesthetic: Bespoke creations, templates and presentation decks, no generic slides, all fully tailored.
• Security and Confidentiality: All work protected by NDA before kick-off, all designs remain your intellectual property and will never be replicated by us or any of our affiliates

Process and Timeline

1.     Purchase and Scheduling

After you buy a Beau Creative Collective service, you’ll book your Introductory Briefing Call with our Brand and Innovations Consultant.

2.     Pre-Call Preparation

Upon booking, we’ll email you a Welcome Deck and Questionnaire, outlining the information and materials we need from your side to hit the ground running

3.     Kick-off and Collaboration

On our call, we’ll review your responses, align on objectives and re-confirm the project timeline. Work then begins immediately

4.     Approval Workflow

Throughout the project we’ll share drafts and key deliverables for your review. Please aim for 24 hour approval turnaround as any longer may impact the overall timeline

5.     Handover and Presentation

Once final deliverables are approved, we’ll host a Handover Meeting (in person in Dubai may be arranged or via video call) to walk you and your team through the entire project. If you’d like us to present to a broader audience, we’re happy to do so.

This streamlined process ensures clarity, speed and accountability across all our services

Optional Product Retainer Packages

Retainer support begins once the initial project deliverables have been delivered and approved. Maintain momentum and capitalize on emerging opportunities with ongoing support:

• Weekly product review meetings (1 hour per meeting)
• Monthly trend updates and range adjustments
• Quarterly concept refresh workshops (2 hours each)
• Up to 8 hours per month of design revisions or new concept ideation
• On-demand support for capsule launches and drop campaigns
• Fast-track access to Bronwen Hundley for strategic creative guidance
• Choose the cadence that keeps your product pipeline fresh, data-driven, and aligned with your growth ambitions