Customer Mapping and Behavioural Intelligence

Delivered by Bronwen Hundley, Brand and Innovation Consultant for Beau Creative Collective

Unlock the hidden drivers of your market with our Consumer Mapping and Behavioural Intelligence service with deep audience insights you need to craft targeted, high-impact strategies.

Service Overview

Every successful campaign and product launch begins with a precise understanding of your customers. This focused offering combines advanced mapping, data-led behavioural analysis, detailed profiling and persona development, giving you the clarity to speak directly to your audience’s needs and motivations.

Project Timeline: Complete in 7 days, contingent on timely client feedback and approval milestones. Includes a 60-minute handover and review session via video call

This Service Includes

Consumer Mapping
Visual plots of your market segments, geographic, demographic and attitudinal, so you know exactly where your opportunities lie. We specialise consumer markets in the GCC, UK and USA. 

Behavioural Intelligence
Data-driven insights into purchase triggers, decision drivers and engagement patterns across key segments

Customer Profile
In-depth personas with demographics, psychographics and needs assessments to guide messaging and positioning

Personification
Rich narrative profiles that humanize each segment complete with names, backstories and communication preferences

Additional Benefits of Beau Creative Collective

• Sector Agnostic Expertise: Proven acro, ss industries including fashion, retail, F&B, hospitality, government and more
• Scalable Insights: Our frameworks adapt as your audience evolves, supporting new segments and markets
• Unique Aesthetic: Custom-designed reports and dashboards, no off-the-shelf templates
• Security and Confidentiality: All data handled under NDA and secure protocols
• Turnkey Asset Creation: We fill any data gaps you may have, providing surveys, dashboard models and presentation decks

Process and Timeline

1.     Purchase and Scheduling

After you buy a Beau Creative Collective service, you’ll book your Introductory Briefing Call with our Brand and Innovations Consultant.

2.     Pre-Call Preparation

Upon booking, we’ll email you a Welcome Deck and Questionnaire, outlining the information and materials we need from your side to hit the ground running

3.     Kick-off and Collaboration

On our call, we’ll review your responses, align on objectives and re-confirm the project timeline. Work then begins immediately

4.     Approval Workflow

Throughout the project we’ll share drafts and key deliverables for your review. Please aim for 24 hour approval turnaround as any longer may impact the overall timeline

5.     Handover and Presentation

Once final deliverables are approved, we’ll host a Handover Meeting (in person in Dubai may be arranged or via video call) to walk you and your team through the entire project. If you’d like us to present to a broader audience, we’re happy to do so.

This streamlined process ensures clarity, speed and accountability across all our services