Brand Creation and Transformation

 Delivered by Bronwen Hundley, Brand and Innovation Consultant for Beau Creative Collective

Your company / organization is a brand, it should have personality (culture), living and breathing as a brand to truly shape how your customers see you and engage with you. It’s all about impact, what problem are you solving, what purpose drives your business’ existence and what’s the emotional connection that turns your customers into advocates. 

Package Overview

For any brands or organizations including fashion, F&B, events, healthcare, fintech, AI, HR programs, retail, government boards or beyond, Beau’s Complete Branding Solution gives you a purpose driven identity with meaning that stands out and scales. Bronwen Hundley, our Chief Creative Officer, will partner with you from discovery, concept to launch, crafting a cohesive ecosystem and designing a brand that tells your story and drives real results and revenue.

Leveraging our deep expertise in the GCC, UK, USA and beyond, we breathe new life into existing brands and create new fresh brands with powerful brand personas, worldwide.

Project Timeline Complete in 21 days, subject to timely client feedback and approval milestones. Includes a 60-minute handover and review session via video call

The Complete Brand Package includes

Brand Discovery and Audit

Deep dive into your existing company / brand, market position and stakeholder feedback to assess the optimal route for re-branding (for existing brands / companies only)

Purpose, Vision and Mission
Crystal clear statements that anchor your “why” and long term direction, capturing your positive impact for your customers

Brand Values
Core values to guide culture, decision making and brand behaviour

Brand Story and Narrative
Complete brand story narrative and compelling storyline that connects emotionally across any audience

Naming Ideation
Up to 10 unique, tailored brand name options crafted with meaning and power to set you apart. We conduct domain, social and business registry checks to ensure its industry exclusive and free of conflicts

Tagline Creation
Up to 5 strategic tagline choices to encapsulate your promise, brand image and values

Brand Architecture Framework
Master and sub-brand structure for seamless expansion

Brand Impact and Social Values
Define social impact pillars to differentiate your organization and show your power (your social value)

Logo and Brandmarks
Primary and secondary marks with clear usage guidelines and various applications (complete with vector files)

Brand Colours and Typefaces
Signature palette and typography that work across print, digital and environmental assets (all with meaning and resonance to your brand and impact)

Multi-Sensory Branding Experience
Recommendations for scent, sound and tactile brand cues to bring your brand to life in any environment

Art Direction
Moodboards and creative prompts for photography, styling and social media

Brand Personality and Tone of Voice
Voice guidelines that ensure consistency in every communication carrying your brands personality

Comprehensive Brand Guidelines
A PDF playbook covering identity rules, dos and don’ts, legal notes and asset downloads

Brand Applications Aesthetic
Ready to-use mock-ups for stationery, packaging, web direction, social feeds, menus and more (up to 5 assets) 

Project Timeline
Complete in 21 days, subject to timely client feedback and approval milestones

Additional Benefits of Beau Creative Collective 

Sector-Agnostic Expertise: Proven frameworks applied across industries, from toy stores, fashion, F&B, events to government boards

Scalable and Sustainable: Your architecture grows with you, protecting your brand as it evolves, our creations are timeless, built for legacy

Ongoing Partnership: Opt into our Monthly Retainer for continuous brand management, quarterly health checks and fresh creative sprints

Security and Confidentiality: We sign NDA's and confidentiality agreements before starting any work 

Process and Timeline

1.     Purchase and Scheduling

After you buy a Beau Creative Collective service, you’ll book your Introductory Briefing Call with our Brand and Innovations Consultant.

2.     Pre-Call Preparation

Upon booking, we’ll email you a Welcome Deck and Questionnaire, outlining the information and materials we need from your side to hit the ground running

3.     Kick-off and Collaboration

On our call, we’ll review your responses, align on objectives and re-confirm the project timeline. Work then begins immediately

4.     Approval Workflow

Throughout the project we’ll share drafts and key deliverables for your review. Please aim for 24 hour approval turnaround as any longer may impact the overall timeline

5.     Handover and Presentation

Once final deliverables are approved, we’ll host a Handover Meeting (in person in Dubai may be arranged or via video call) to walk you and your team through the entire project. If you’d like us to present to a broader audience, we’re happy to do so.

This streamlined process ensures clarity, speed and accountability across all our services

Optional Add-On Monthly Brand Management

Retainer support begins once the initial project deliverables have been delivered and approved. The retainer includes: 

• Monthly brand health check and KPI reporting
• Weekly review meetings (1 hour, online)
• Monthly, Quarterly and Annual business review meetings (2 hours, in person in Dubai, global online)
• Up to 8 hours of creative revisions per month and new asset production
• Priority access to “Beau Lab” innovation sprints and IP Creation
• Ongoing domain and competitive surveillance
• Monthly Trend and market reports
• Fast-track support for brand emergencies and co-branding requests